Extending Your Workspace

Prior to starting Vital Marketing Madelyn led a team charged with driving business growth in International markets. She made significant contributions in launching a new therapy platform in Europe, new product and market development strategies in Asia and opening new markets in Latin America. She made a measurable impact in this role due to her ability to work with and inspire collaboration from a wide variety of people. Throughout her varied marketing roles in product management, customer engagement and sales effectiveness she was consistently called on to be a resource by both the field teams as well as internal groups. Madelyn’s wide range of experiences and interest in finding and implementing solutions helped build her a reputation as a valuable contributor.

Previous to her roles in marketing Madelyn spent time in the field and in managing clinical studies. These experiences expanded and developed her technical background and also gave her extensive customer understanding.

Madelyn holds an MBA from the Foster School of Business, University of Washington and has a Bachelors in Mechanical Engineering from Purdue University. She also completed International studies at St Andrews University in Scotland and University of Cape Town in South Africa.

Prior to founding Vital Marketing, Tala led a team of managers and product managers responsible for marketing heart failure therapies at Guidant Corporation, now Boston Scientific. In this capacity, she drove multiple successful new product introductions including the launch of a major new therapy platform. She started at Guidant as a product manager and and earned positions of increasing responsibility and scope due to her track record of significant accomplishments. Her successes include bringing forward thoughtful new product definitions, meaningful product marketing strategies and effective programs to engage the field sales team.

Before joining corporate America, Tala led medical teams in preparing for combat as an officer in the US Army. She served her country with distinction earning honors from assignments around the world. She was known as both a competent officer and capable leader who inspired soldiers to accomplish missions they had not thought possible. She led teams ranging from 30 to over 300 soldiers during her six year tenure in the military.

Tala holds a MBA from the Carlson School of Management at the University of Minnesota and a BS in Biochemistry from Trinity University in San Antonio, Texas.